Hi, I’m Jo.

I’m a Creative Strategist and Designer specialising in Premium Drinks & Food.

I work with extraordinary brands across the globe to deliver award-winning brand experiences.

My Services

Creative Strategy

Are you looking for a partner to help transform your brand and take your product or service to the next level? Fuelled by insights and aligned to your business objectives, I can develop and construct competitive, creative and compelling strategies for your brand which connect with your audience, drive long-term growth, have clear creative cut-through and un-lock your potential.

Concept & Idea Generation

Looking for those out-of-the-box ideas to kickstart a project? Or perhaps a suite of creative packaging concepts and product names for consumer testing? I can skilfully brainstorm, create and present innovative concepts that are tailored to your brand and business needs and help turn your vision from dream to reality.

Design

Do you have a project in mind but need a creative partner to help turn it into a reality? I can bring your brand to life visually across a range of creative deliverables, expertly aligning with and communicating the meaning and messaging of your brand, campaign or product. My key areas of expertise include:

  • Branding & Brand Development

  • Premium Packaging Design

  • Brand Education Programmes

  • Social Media & Digital Content

  • Print & Promotional Materials

  • Experiential Activations

I also provide Art Direction, Artworking and Copywriting services.

Don’t quite know what you need?
I offer fixed-price services such as a brand audit, an introductory strategy hour or a half-day intensive workshop. Contact me here

Whether you have a brand new project in mind, or need a fresh pair of eyes on existing workflow, I’d love to get to know you and your brand.

More About Me

Background

Trained as a Graphic Designer, I have over 7 years experience working in Edinburgh-based agencies, spanning both design and strategic roles.

From home-grown Scottish whisky to nationwide seafood campaigns, wholesale wine merchants to boutique spirits, I'm proud to have worked worked with a panoramic line-up of brands across the premium food and drink sector, in both on-trade and consumer markets.

Proof I’m not a robot…

I'm a total foodie and sharing bowls, bitter cocktails and beautiful cookbooks are the way to my heart. Offline, I’m also a snowboarder, self-styled chef, book lover, tattoo collector, cat mum and Peloton junkie.

Approach

I work in close partnership with all my clients, approaching briefs and challenges with an open, analytical and insights-driven mindset. No matter the scope, budget or ambitions of a project, I always aim to deliver extraordinary, purpose-driven solutions which create impact and and cut-through for you both creatively and commercially.

I can help you build your vision from scratch, managing a project from conception to completion – or, I can dive straight into an on-going project and hit the ground running. If you aren’t sure about the sort of creative assistance you need I am happy to chat through and help build a project scope.

Lastly, you’re in good company! I bring a like-minded passion for food, drink and hospitality to the table and believe strongly in the power, purpose and potential of the brands I partner with and the sector we work in.

Got a project in mind?
Let’s work together.