The Outcome
These collectable cocktail vessels were developed specifically to enable easy service of batched cocktails in trade and the innovative design is double walled to keep drinks cold while also protecting chilly fingers. The wrap illustrates the brands foundation of supporting bartenders and championing hospitality, and their roots in art, culture, and nightlife with vibrant patterns, creative brand messaging and custom sticker motifs. This activation revitalised Absolut’s signature serve – Absolut Vodka Soda – as well as classic cocktails such as the Seabreeze for a young, fresh audience.
