Stepping out of the ordinary – and into the kitchen.
Dark Matter
The Brief
Using the brand proposition ‘Out of the Ordinary’, develop a content suite for social media that visualises the world of Dark Matter and promotes in-home consumption, appealing to rum aficionados and novices alike.
The Outcome
Revolving around easy-to-make mixed drinks and cocktail inspiration, the content promotes at-home exploration, inviting drinkers to depart from the norm and find new ways to consume in the enigmatic world of rum. Accessible serves-meet-highly stylised photography and crafted monoline illustrations to create content that captures that spark of discovery.
