Bottling a storm of flavour and spiced complexity.

Tempest – Grace & Fury Distillers


The Brief

Craft a heritage-inspired white-label brand for English Rum producers Grace & Fury Distillers and establish their premiere bottling, an overproof spiced rum.

The Outcome

With its bespoke label, vintage details, and powerful bottle, the design seamlessly fuses tradition and innovation and establishes the brand as an instant on-shelf showstopper. The blue label meticulously blends maritime heritage and a touch of vintage allure to create a rich visual journey that pays homage to the storied history of seafaring explorers and bold adventurers. Curved to evoke the rise and fall of ocean waves, the design embodies the essence of bespoke craftsmanship and timeless elegance and the bold, angular bottle silhouette commands attention, standing steadfast and unyielding like a ship’s anchor. The liquid name, Tempest, draws on the power and complexity of the ocean and reflects the profile of the premium overproof spirit and is complimented by the powerfully seductive tagline ‘Crafted by Nature, Tempered by Time’.


Strategy & Insight – Brand Name, Identity & Development – Packaging Design

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