The Outcome
Inspired by it’s namesake from the classic poem by William Blake, Burning Bright reflects the duality and balance of beauty and ferocity of flavour within its liquid profile. The premium label and carton design evokes the bold, rich characteristics of the malt, with an expressive and emotive pattern accentuated by finely-foiled and varnish detailing, with colours and textures evoking the smoky depth and peaty intensity of the whisky. At a limited release of just 6,000, Burning Bright unexpectedly sold out prior to bottling based on design visuals alone.
