The Outcome
The packaging and propositioning was developed to reflect the vivid and distinct characteristics of each region and to clearly visually deliver the story of a journey. Each bottle features a hand-painted illustration which bring the story and geography of each region to life, beautifully finished with gold foil accents. The result is a fresh and energetic packaging solution and a contemporary and colourful approach, breaking the mould and bringing a splash of colour to a sector renowned for its use of more traditional, conservative branding.
Winner, Best International Whisky, Swiss Whisky Awards, 2018
Gold, Whisky Challenge Winner, Scottish Field Mag Awards, 2022
