A fearless white-label family that looks anything but.

Destilería Nómada Mezcal


The Brief

Design a striking packaging collection and dynamic brand world for a premium yet un-named white-label Mezcal brand which will turn heads and have serious shelf stand-out.

The Outcome

This vibrant collection is a fearless fusion of industrial aesthetics, bold design and vibrant Mexican spirit. Inspired by the simple yet striking visual language of vintage prints and flyposters, and the visual brand world bursts to life in a fiesta of daring typography and vibrant colour. Each has is encapsulated on pack by a unique name, with die-cut edges mirroring an agave leaf. Overall, the collection is a feast for the senses and they beckon adventurous spirits to explore the exciting world of Mezcal through a visual and tactile experience that is as bold and vibrant as the spirit they contain.


Strategy & Insight  –  Brand Identity  –  Packaging Design

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