Serving up gins of legendary character.
Voyager Cocktails – Hrafn Gin
The Brief
‘Cut through the noise of craft’ and develop a compelling strategic and creative brand proposition and drinks strategy for multi award-winning, premium spirit Hrafn Gin to elevate it above its category peers.
The Outcome
Rooted in Viking and Norse mythology and taking inspiration from the co-founders’ adventures as brothers and distillers, an enthralling brand world weaves together narratives of adventure, voyage and flavour with the ravens as ever-knowledgeable brand guardians and hosts. This is perfectly captured in a collection of stunning serves, which cleverly bring to life the stories and significance behind the extensive portfolio of award-winning gins.
