Re-imagining a supreme collection of Single Cask Whiskies.
Single Cask Releases – Wemyss Malts
The Brief
Develop a sensorial and dynamic creative world to support the launch of a new collection of Single Cask Release whiskies from the whisky curators Wemyss Malts.
The Outcome
To launch the repositioning and redesign of the exclusive Single Cask Collection, a series of key visuals and creative launch assets were developed which bring each of the 42 exciting expressions to life through conceptual narratives and intriguing visual cues, drawing inspiration from the expressive tasting notes and complimenting the sleek new packaging design.
