A fabulous wine which flips the bird at tradition.
Inverted Flamingo – Laithwaites
The Brief
Create a category-disrupting brand and packaging solution for an Argentinian Malbec that steps away from the traditional positioning cues of gauchos and steak night.
The Outcome
Taking inspiration from the region's unique and idiosyncratic Andean flamingo, the fabulous and flamboyant Inverted Flamingo was born. From a unique name and an engaging proposition 'Be More Flamingo', to distinct packaging and sharp messaging, the tbrand boldly stands out from the crowd amongst Laithwaites’ expansive offering.
Gold, Gilbert & Gaillard International Competition 2021
