A conscious wine for the modern, mindful consumer.
w/o – Laithwaites
The Brief
Create a wine brand and packaging solution with shelf standout, which appeals to the modern, mindful consumer and secures brand loyalty from a new generation
of discerning wine drinkers.
The Outcome
w/o – shorthand for ‘without’ – is a wine brand
with serious shelf appeal and conscious credentials. Selling out in just 3 days, it is the first wine in the UK to be bottled in 100% post-consumer recycled Wild Glass. Every touchpoint is made with minimal intervention – from the liquid to the packaging design, the ethos of the brand is reflected at each step and consciously strips back the superfluous to keep only the essential. The inaugural release, a 2020 Frappato, is now complemented by White and Rose companions.
Silver, Environment & Sustainability, Vinitaly, 2022
Winner, Sustainable Packaging Initiative Food & Drink Federation Awards, 2022
