Inspiring the nation to fall in love with seafood.
Love Seafood – Seafish
The Brief
Inspire and empower the nation to eat more seafood, reversing the decline in seafood consumption and improve the overall health of the nation through consumer platform Love Seafood, as part of Seafish’s 20 year strategic initiative.
The Outcome
From brand evolution to seafood revolution, the initiative made understanding the needs of the consumer a priority. The robust communications campaign which included a striking identity, robust guidelines, beautiful photography and consequent assets has implemented transformative change throughout the industry and in homes across the nation. It's seafood, like you've never seen it before.
