Building a local legend from the ground up.
Scarabus – Hunter Laing & Co.
The Brief
Build a whisky brand from the ground up, including a brand identity, a compelling story and a show-stopping packaging design for an undisclosed non-age statement Islay single malt Scotch whisky, from independent bottler Hunter Laing and Co.
The Outcome
With nothing but the liquid profile to hand, the brand was developed to embody romance and mystery of Islay, with the brand proposition,
'Only Those Who Seek Shall Find'. The story of Scarabus is complimented by its namesake – a mystical place at the very heart of Islay. The intricate, hand-crafted filigree illustration features hidden iconography linked to Celtic folk tales from the island and the messaging embossed on the bespoke glass bottle further evokes the complexity and mystery of the liquid.
Finalist, 3rd Annual Scottish Whisky Awards, 2021
