A luxury RTD that's unafraid to make its mark.
Mettle Beverage Co.
The Brief
Develop a premium canned cocktail range that resonates with lifestyle, sub-culture, and art influences, designed to stand out in the luxury RTD market.
The Outcome
A fearless collection of premium canned cocktails made to be sipped, shared, and savoured. Each can is a bold expression of the brand – striking and dynamic, with graffiti-style overlays and unapologetic messaging, all echoing the craft, confidence and urban cool of the bartender-approved serve inside. Delivered in an innovative ‘tear-to-share’ roll-out 4-pack, Mettle disrupts the luxury RTD space with a streetwise edge and shelf presence that demands attention.
