The Outcome
Capturing the colourful and expressive world of the Wemyss Malts portfolio, the striking proposition of ‘Vivid Expressions in Whisky’ was developed, delivering not just key messages of flavour and quality but also enabling the brand to explore a more conceptual territory that captivates both the senses and the imagination. This strategic backdrop then informed an extensive brand development with supporting creative unveiled during a hugely successful launch campaign, including a high-production video, social media content and digital advertising campaign.
